Mr. David Lague in the IHT notes the distinct regional differences in today's China. He writes:
For political purposes, the Communist Party insists that China is basically homogenous, with 95 percent of its people belonging to the Han ethnic group and united by a written language and common culture. Critics dismiss this characterization. Geographical differences in attitudes like the ones toward the iPod in cities along China's booming coastal zone reinforce what demographers, anthropologists and many Chinese have long known: There is no "one China."
For merchants, and therefore for advertisers, there are many Chinas, perhaps as many as there are countries in Europe, specialists say. To succeed in China, advertisers need to take into account wide regional variations in language, temperament, income, culture, climate, diet, demographics and history, they say. Although the Chinese share a common written language, linguists identify eight major spoken-language groups that are mutually unintelligible.
To read more: http://www.iht.com/articles/2006/01/15/business/chiads16.php#
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