China's Mass Market for Western MNCs

The All Roads Lead to China blog says:

Last week, IBM published a report in cooperation with the Economist Intelligence Unit entitled Winning in China’s Mass Markets. At 25 pages, this is definatly one of the better free-bees I have seen in a while that possessed decent information that would enable the readers to gain some understanding of just how difficult it will be to structure for the mass market.

To read more:

http://www.allroadsleadtochina.com/?p=292