General Motors revealed plans on Thursday to build a small car in the US, capitalising on lower labour costs wrung from the United Auto Workers union as part of the ailing carmaker's restructuring.
GM, which is set to file for Chapter 11 bankruptcy protection on Monday, presented the as-yet-unnamed small car as an example of how its restructuring will revive its domestic operations by bringing down costs and making the cars that Americans want to buy.
Besides high labour costs, heavy competition from used vehicles and volatile demand have held down prices of small cars, deterring carmakers from building them in the US or Canada. Ford Motor is set to produce its small Ford Fiesta in Mexico, starting next year.
Fritz Henderson, GM's chief executive, said: “It takes a special effort by everyone to bring a domestically produced small car to market in a cost-competitive and profitable way – but that is what we are going to do together.”
GM's smallest model, the Chevrolet Aveo, is built in South Korea by GM Daewoo, a joint venture. The new model will be about the same size as the Aveo, classified as a B-segment vehicle.
GM said that it would spend $500m-$600m to retool a mothballed assembly and stamping plant, providing a capacity of 160,000 cars a year. It declined to identify the plant but said it would employ about 1,200 people.
GM indicated earlier this year that it would meet future demand for small cars by importing them from its operations in China.
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