China's overall retail sales rose 15% in the first half of this year, and that growth was driven in large part by women under the age of 35, buoyed by China's $586 billion stimulus package and a stock market that has risen around 80% since January. My firm, the China Market Research Group, recently surveyed female consumers in China, and 80% of them said they expected to spend more in the next six months than in the last six.
Women have become a major driving force behind China's economic growth--yet they remain little understood in the West as an influence on household budgets. Not only are they exerting influence on decision-making in their own homes; they're also making purchase decisions for their parents when they live in the same house or neighborhood.
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