Shaun Rein writes:
Companies need to stop thinking of China as an afterthought and make it an integral part of their corporate planning and product development just as they do with America and Europe. If they don’t, they risk losing out to aggressive, well-capitalized and increasingly innovative Chinese brands.
Such a change in mindset can have a big impact on business. Case in point: Apple. The company turned around its operations in China this year after a lack luster launch of the iPhone two years ago. It introduced the iPhone 4 soon after its release in the U.S., rather than waiting for years as they did previously.
With several hundred million Smartphone users who change their phones on average every nine to twelve months, rather than every two to three years like in America, Apple has a big opportunity in China.
Read more: http://www.cnbc.com/id/45013649/
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